Media both directly delivers value and enables value to be delivered. It is a balance. The generic sports rights business is growing, and media adapts to drive Sponsor/Partner sales; Data-Driven marketing; Retail; Ticketing/Experiential/CH sales and other associated revenue opportunities. Sports Rights are optimised within “joined-up” commercial strategies – with all revenue generating verticals working in concert. We intrinsically understand how media links and amplifies all value generating elements within a Sports Rights Commercial strategy.
Technology and shifting media consumption behaviours are re-shaping established Sports Rights exploitation models. New trends are emerging which present both a threat and a significant opportunity. We work with Sports Rights owners to gain the competitive edge. This requires expertise to identify and action the optimal connection between Media/Commercial, IP licensing, Consumers/Customers, the technology businesses impacting change, partnerships and investment. We apply proven market intelligence to:
